Most US sites we talk with that have BNPL are getting about 6 - 10% of their revenue from the service. While that isn't awesome, the ads are.
We see up to 40% CR increase across all payment types when BNPL is used in advertising. Changes the reference point and helps people rationalize their purchases/buy more stuff they can't afford YMMV.
Anybody using this tactic in emails other ad formats?
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