The holiday season is big business for e-commerce, but this year will be very different across every platform. Brands should focus on profitability over sales volume, because even though Amazon will again see record sales, the game has changed more so than any previous year. Let's examine why the key to a successful 2021 holiday season for brands is to focus on increasing their profits, rather than sales.from RSSMix.com Mix ID 8319533 https://ift.tt/3iww7qn
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