People are researching their visits to local stores and restaurants online before they go. For example, searches for “pick up” have grown globally by more than 3,000% year over year and searches for “takeout restaurants” have grown globally by over 5,000% over the same time. If you’re not using Google My Business to assist consumer then you’re missing a trick.
If you’re business is open to the public, them make it easy for them to find you and any services you offer such as “pick up” as well as your opening hours. You can engage with customers on Google for free and with a Google My Business Account, you get more than a business listing. Your free Business Profile also lets you easily connect with customers across Google Search and Maps.
You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Google My Business is a also great way to keep customers up to date with the most accurate business information, especially since that information often varies by location. You can add service attributes about your business, like “In-store pickup” and “No-contact delivery”, which appear on Google and the Business Profile page , so customers know how you’re operating when planning their visit.
Google My Business user generated content from consumers
Consumers can also assist by suggesting edits to the status of a Google My Business entry. Plus of course they can add reviews and access you contact details if they want to phone or message you directly to arrange a pick up, double check opening times or check stock before visiting.
Mark a business temporarily closed
- Open Google Maps Maps.
- Search for a place or select it on the map.
- Select Suggest an edit and then Close or remove.
- Under ‘Reason’, select Temporarily closed.
Mark a business reopened
- Open Google Maps Maps.
- Search for a place marked as temporarily or permanently closed or select it on the map.
- Tap to expand the ‘Closed’ banner.
- Select Suggest an edit and then Reopen this place.
Google My Business is a free tool, so if you’re not yet using it and want to connect with customers then open an account here.
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