Consumer spending has shifted heavily from brick-and-mortar to e-commerce during the coronavirus pandemic. Many retailers are pivoting to e-commerce for the first time, and established online retailers are experiencing sizable growth. Businesses that are seeing the highest uptick are those selling "essentials" -- including groceries, office supplies, health and beauty, housewares, home improvement, and some recreational items. U.S. e-commerce jumped 49 percent in April, compared to the baseline period before shelter-in-place went into effect.
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