Google has undertaken a pilot program for Voice Match. A limited number of users can use the tool with Google Assistant-enabled smart speakers and smart displays to make in-app digital purchases on Google Play, or to make purchases from restaurants that enable food ordering through Google. Removing friction in an order "usually results in higher order sizes, higher transaction volumes and more profit," observed Ray Wang, principal analyst at Constellation Research. "Many folks used to Google Assistant will take advantage of this convenience."from RSSMix.com Mix ID 8319533 https://ift.tt/2ZKfIpr
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