Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online prior to getting in touch with a business by giving it a call. E-commerce businesses that speak to modern buyers on their terms can gain a competitive advantage.from RSSMix.com Mix ID 8319533 https://ift.tt/386R6rF
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