Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive products. A brand must make sure to position its products in a way that shows how it is different from competitors in the marketplace. Succeeding on this consumer-driven platform requires a robust, Amazon-specific marketing strategy.from RSSMix.com Mix ID 8319533 https://ift.tt/36b3w1t
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