We may just be turning the calendar to November, but if you're like most retailers, you're already deep into planning for the gift-giving season. Black Friday and Cyber Monday are circled and starred as you anticipate, with a mixture of excitement and trepidation, the spike in sales and massive increase in traffic to your website and mobile app -- with good reason. Seventy-five percent of respondents to a new survey by online savings platform RetailMeNot plan to shop online this holiday season, up from 68 percent last year.
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