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Just a little confused about Merchant Center

Hey guys, thought I’d ask here as all the videos on YouTube are like 20 mins long and cover setting it up rather than specific questions.

So imagine I sell clothing, I’ve been selling it for a while but only have used Facebook/Instagram ads and wanted to try the merchant centre. So after a week I finally got it all working etc. but now I’m not sure what to do.

I have the campaign running and all but where do I target my customers? In Facebook you had an option where you pick what your customers age was, what their interests were etc does google not do that? Like where do I place an image for the ad etc.

Sorry for the noob question, I’m just a little confused because i spent a week getting everything synced and approved from the store and now I don’t know how to finish the final crucial step šŸ˜…

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